A STRETCH OF THE IMAGINATION?

A STRETCH OF THE IMAGINATION?

The home staging/house selling process is all about getting potential buyers to emotionally connect with the property that’s for sale. Ideally, ‘we’ (the home-stager, home-seller, estate agent) want the buyer to have such a positive reaction during the viewing that...
WHAT IS PROPERTY STYLING?

WHAT IS PROPERTY STYLING?

What is Property Styling? Home Staging, Property Styling, Property Staging, House Fluffing, Property Presentation… These are all popular descriptions used for explaining the practise of preparing a property (and its contents) for a faster sale or let, with the sole...
“BEAUTY IS IN THE EYE OF THE…BUYER”

“BEAUTY IS IN THE EYE OF THE…BUYER”

I came across an article yesterday as featured in The Local, a Fort-Greene edition of the New York Times.  The Americans are so much better than us Brits at understanding just how Home Staging, Property Styling, Property Marketing – call it what you will, gets...