Effective property marketing will make a big difference to how quickly you can sell your property .. whatever the current market’s like.
After all, you are trying to ‘sell’ and achieve the maximum market price… you probably take care to present goods/products for sale on sites like Ebay in the best possible light; so why wouldn’t you make sure your home is marketed correctly?
Trawling the property portals for more examples of ‘How Not to stage ‘ I’m afraid I came across so many underdressed, overdressed, ‘couldn’t careless whether we sell or not’ styles of presentation that I probably have enough property pictures to fill several large books!
In most instances, the home owners ‘could do better’ if they really wanted to cash in on their largest asset but I also came across some excruciatingly bad marketing by a number of estate agents!
Many of them chose to shout about the property putting the whole of the opening description in CAPITAL LETTERS, very off putting to a reader. A few described houses as “deceptively spacious, must be seen” – only to use a picture of the front of the house or view of the garden (not a single image of the inside) for their advertisement. Others chose to use the space for their vendors property images as a chance to promote themselves .. one showing an image of the front of the house followed by 3 images pertaining to their business; an awards image, logo, contact details etc before showing any further images of the property for sale?!
A subject for another blog perhaps .. so before this turns into a rant;
Here are another 5 classic examples of what not to do if you want to sell your home fast.
1. Don’t neglect your outside space; whatever the size, make the most of it.
2. Never use plastic covers on anything or if you do, take them off for photos and viewings. I can’t locate the image of two lovely red sofas and a chair I saw covered in thick plastic but if you’re reading this you know who you are…get rid of them!
3. Always leave room for your buyers to circulate. Remove some of the furniture to allow buyers space to move around.
4. Clear the clutter but don’t strip out all the personality; think warm and welcoming not too austere.
5. Avoid confusion; defining the ‘dumping ground’ adds value! Make sure the buyer can easily see the room as a bedroom, conservatory, living room etc.
So there you have it ..5 more examples of how not to stage your property for sale. If you’d like to know more about what you should or shouldn’t do.. please do contact me or keep checking back here for more help and advice.